Will LeMaster — Mixing Pop Songs with Chart-Topping Impact

Will LeMaster needed a bold brand identity that reflected the energy and confidence behind his work as a music producer and mixing engineer. We created a modern WL monogram set inside a vinyl record, symbolizing rhythm, sound, and timeless music culture.

The identity uses a vibrant cyan blue, giving the brand a fresh pop feel while also allowing for clean, cost-effective printing across merchandise, promotional materials, and studio assets.

To launch the brand, we developed a marketing campaign built around the headline:

“Mixing Pop Songs with Chart-Topping Impact”

The result is a dynamic brand and campaign that captures the transformation of turning raw recordings into polished, radio-ready tracks.